Customer experience management has become an important part of the digital transformation process. Leading brands, which are leveraging technology to deliver unparalleled digital experiences, have a competitive edge over the ones who are still trying to get their CX strategy in place.

At Adobe, we believe the CXM has to be the core business strategy especially in these unprecedented times of virtual customer engagements. If you are a Bank, you can capitalize on the power of data-driven insights to acquire and retain new customers. If you are in the business of e-commerce, you can engage with your prospects through agile content management. Irrespective of the industry, it's quintessential for CXOs to build a comprehensive CXM vision, have all stakeholders aligned to that vision, and leverage CXM to drive sustained business growth.

CX Exchange, awards & experiential event, is a platform to discuss nuances and best practices of CXM. The event will also recognize some leading CXOs who have leveraged technology to master the art of CXM under three categories.

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